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30-07-2015 (22:57) - Bureaus
22.39 uur – Procter & Gamble denkt dat het allemaal nog wel een beetje goedkoper kan. Quote:
“P&G Cuts Agencies 40% in First Wave of Consolidation Drive. Procter & Gamble Co. will likely keep marketing spending flat as a share of sales this fiscal year, but global media spending will still rise as the company keeps plowing savings from agency and production costs into media.”
Meer op: www.adage.com
