WPP start kantoor in Cuba
06-07-2015 (07:46) - Bureaus
22.22 uur - Nu de handelsrelatie tussen de VS en Cuba verbetert, heeft ’s werelds grootste reclamenetwerk WPP besloten een kantoor op Cuba te openen.
WPP, dat geleid wordt door Sir Martin Sorrell, is al langere tijd zeer actief met expansie in Latijns Amerika. In een pers statement licht WPP toe: 'WPP is working to provide its international clients with strategic counsel on the institutional and economic environment in Cuba, as well as advice and guidance in planning for eventual Cuba market entry and brand visibility on the island nation. In these areas WPP is to deliver its services in collaboration with front-rank local companies, also to promote foreign projection of the products and services generated from Cuba.'
