Beiersdorf kiest wereldwijd WPP voor derma en healthcare brands

11-11-2019 (17:24) - Bureaus

Beiersdorf heeft voor de healtchcare en derma brands wereldwijd gekozen voor WPP als lead agency. het gaat onder meer om merken als Eucerin en Hansaplast.
Board Member Vincent Warnery licht toe: 'Over the last years we have seen a significant transformation in advertising realities, with a strong shift to digital. Teaming up with Wunderman Thompson was the first step to jointly conquer this market challenge that is especially intense for the derma and healthcare business. Expanding our partnership with WPP from digital to also creative and delivering an integrated model was the obvious choice to drive our already strong performance and ambitious growth agenda. Their customer-centric and data-driven approach, outstanding creativity and deep understanding of our business makes WPP the perfect partner for us.'

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