FF Shanghai zet winter in vuur voor Tmall
12-02-2018 (12:33) - Campagnes
Tmall (Alibaba Groep) is China's grootse BtoC online retail platform en is een tienjarig partnership met de Olympische Spelen aangegaan. Speciaal voor de winterspelen ontwikkelde FF Shanghai een epische film.
De boodschap: No matter how harsh winter can be, it makes us feel alive than ever; ‘In the midst of winter, I found there was, within me, an invincible summer’ ?. Albert Camus).
credits
Agency: FF SHANGHAI
Client: Tmall, Alibaba Group
Title of ad: Set Winter On Fire
Brand Supervisors: Tmall Brand Team
Chief Creative Officers: Fred & Farid
Agency Supervisors: Feng Huang, Nichole Niu
Executive Creative Director: Feng Huang
Associate Creative Director: Adrien Goris
Copywriters: Adrien Goris, Luna Zhang
Art Directors: Adrien Goris, Uty Chen
Brand Strategist: Julien Du Tertre, Gabrielle Guan
Agency Producers: Jessie Huang, Tilda He
Production Company: Stink Shanghai
Producers: Desmond Loh, Louis Kwan
Director: Salomon Ligthelm
DOP: Christophe Collette
Music: Audio Force Berlin
Music Producer: Thomas Suess
Post-Production: Volt
Post Producer: Charles Renard
Place of shooting: Harbin
